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By emailexpert
- In Email Marketing
5 Ways to Improve Your Email Open Rate
If we’re running an email marketing campaign, the most important metric we focus on is your email open rate. You can find suggestions for increasing email read rates in this article. Read rates will directly give us an idea of how successful our marketing campaign is.
In this article, we would like to share with you 5 important ways that will help you increase open rates in email marketing.
How to increase email open rates?
1- Email subject line
Sending your subscribers with email topics that are interesting and will grab their attention can attract their attention and increase their chances of reading your email.
Examples of topics that should not be preferred;
- We have a special discount for you!
- Check out our campaign
- Information about xxxx
- Check out our XXX services
These types of subject lines will definitely not attract the attention of the buyers because they are too classic and many people post these types of posts. Recipients and email servers can now detect such emails as spam.
Examples of subject lines you can choose;
- 5 reasons to use XXX
- Check out the exclusive content we created for you
- Do you know why XXX is so popular?
- Marketing tips: Why you should consider minilamist
Here, we wanted to draw attention to the fact that we can send the email with intriguing lines by avoiding the classic titles that will attract the attention of the other party.
2- Send personalized emails
Sending emails to your subscribers with personalized content is another main factor that will directly affect their open rate. Including the recipient’s name in the subject line will attract their attention and make it feel as if special content has been prepared and emailed.
Example:
Hello John, we have a suggestion for you to use the XXX product.
John, Do you know why XXX is so popular?
3- Avoid generic sender addresses
When sending an email, the sender’s name and email address (from) are noticed by the recipients and e-mail servers. For example, instead of using a generic email address such as [email protected] or [email protected], you can send them an email address such as your [email protected] and send an email with the sender’s name on the other side directly to your personal email address. It will make you feel like you’ve been mailed.
4- Send at the right time
The day and time of the email you send is another factor that will affect the opening rates. Although this varies according to the industry and your target audience, what is generally known in e-mail marketing is that emails receive more open rates on Tuesday–Wednesday–Thursdays, between 11:00 and 15:00.
Apart from this generally known data, you can also find the answers to the questions below and determine the best shipping time for your list.
- Who is your target audience?
- What industry does your target audience work in?
- What is the main focus of your audience?
- In what ways are they interested in your products and services?
- Where is the majority of your target audience located?
5- Always have a list of permission based subscribers and only send emails to this list!
In fact, we can say that this item is the primary criterion that affects transportation and opening rates. If you have a list created by unauthorized means and the recipients do not know you, even if you apply all the other issues I mentioned perfectly, you will not get the desired efficiency.
Thank you for reading 🙂