eNewsletters provide a simple and effective way of communication with loyal customers for your business. eNewsletters are cheaper than the other techniques and allow your customers to be aware of the changes, special deals, or new products you offer. Nevertheless, keeping your reputation is the main hardship to face during this process. Keep reading to learn more.
Why is Sender Reputation Important?
Email sender reputation is the algorithm that internet service providers (ISPs) use to detect spammy-looking mails and dump them into the spam folder. A low email sender reputation shows that your time and effort to send the emails achieved nothing because the emails were simply not visible to the target audience you had chosen. The most simple way to understand the concept of email sender reputation is by relating it to the credit score: a higher score is better.
ISPs look for 3 primary aspects when they calculate your reputation:
- Bounce rate
- Spam trap hits
- Complaint rates
Lower reputation directly leads ISPs to block your email address and dump your emails into the spam folder. Nonetheless, it is not the fate you should suffer from as it is possible the keep your reputation high.
Don’t Send Unsolicited Emails
While it seems logical to send unsolicited emails to reach as many potential customers as you can and make some of them check your website at first, it harms your business in the long run. Most of the receivers will decide to unsubscribe from the list or even block you and eventually damage your email sender reputation.
Use Internet Service Providers’ Filters to Take the Advantage
If you can make the receivers read your emails and visit your website, ISPs will evaluate your reputation higher. To achieve that, try including promotions such as ones only available for email receivers and increase your reputation as a result of that.
Choose a Well-Known Subdomain for Your Marketing Email Address
It won’t only improve your sender reputation, but also make the receivers feel comfortable and open your messages eventually since they recognize the subdomain you use. Don’t forget that the subdomain name you use should only be used for marketing purposes.
Create the Content Appealing
Including suitable and appealing content is another key point that shouldn’t be missed. It will help you to attract the receivers and make them click your emails. Thus, your reputation will increase too. To do so, you should take consider the frequency of your emails, as frequently sent emails would annoy the receivers and make them dump your emails rather than attract them. You can make your content appealing by including useful information, new opportunities, or special access to promotions.
Set Up Verification Program for your Emailing List
Crucially, using a verification program for your emailing list shouldn’t be forgotten. About 15% of emails are sent to invalid email addresses every day. This does not only make you waste the budget you have but also negatively affects your reputation score.
However, the solution is simple since there is Validity BriteVerify. With the help of our email verification API, you can easily validate the email lists you collect from any database, from web forms to landing pages and mobile devices to Point-of-Sale systems (POS). You can also clean your currently used lists with our API. You can simply drag and drop or import from your Email Service Provider (ESP) and wait for a little while we evaluate the validity of the email addresses that are imported. We will also show you the number of valid and invalid email addresses and the possible cost of the invalid addresses. You can automatically unsubscribe from invalid and risky email addresses or manually download the new list.
Once you follow the steps mentioned above, you will both improve your reputation and enjoy the traffic on your website that emerged from your new newsletter subscriber list. You can learn more about the email verification program with us.