Klaviyo Email Marketing: Creation of Successful Email Lists

Do you aware of the fact that 55% of humans check their emails before going to work and 17% before leaving their beds? It would be great to be the first thing that the customers see and attract their attention directly when they wake up.

However, are you sure that your email subscribers and segments are adequate to increase sales and empower your brand? Don’t worry. You will be completely informed about building and growing an email list after reading this article.

Why an Email List Is Crucial to Your Business

High-quality email lists are the key to email marketing campaigns. Subscribers get the information from you because they are interested in your business and likely to be real customers.

An email list acts as fuel launches email marketing campaigns. Therefore, you will have excellent opportunities in terms of communication with potential customers once you build your mailing list. Your current customers will be further informed about your brand and get familiar with you, while new customers will get used to your name step by step. Also, sending abandoned cart emails will prevent potential losses.

Once you have your customers’ email, you can always stay connected with them and so remind and inform them.

Advantages of Email Marketing

Before you discover list building, you should first learn why email marketing is so important for your business.

-The Direct Marketing Association says that email provides an ROI of about 4000%. That means x40 of income for the amount of money you spend.

-It creates a chance to communicate personally with your customer.

 -Callings seem to be old-fashioned and cold, while email marketing allows a warmer and trustful environment.

-You can try adjusting your lists to target the right audience.

After you build a list, you can enjoy the advantages of email marketing.

Owning your own campaigns is the greatest benefit that an email list provides. Thus, you don’t have a dependence on the whims of other websites.

How is an Email List Created

Firstly, you need to give people reasons to join your email list. They can be something like an eBook, PDF article, or more information. They need to be valuable so they can make people search further about your business. You need to give to get, basically.

Secondly, you should create offers using tools and forms to get informed about your subscribers. Here are some effective methods:

1- Pop-ups

Even though they are annoying, pop-ups’ have a conversion rate of about 6%. However, you should consider not putting them in the middle of the screen but using a fly-out. They should slide from sides regularly.

One of the methods is the pop-up survey. It should contain yes or no type of questions that are related to the topic. The University of Alberta used this method and grew its mailing list by 500%.

Pop-ups can be distractive and do not be ok to use in every case. Thus, you need to check the efficiency and consider canceling if they chase more than they bring in.

2- Stick Banners

You can use heading-like visitor-friendly permanent banners to offer something for the email of the visitor. The benefits are the discreetness and visibility for them.

3- Discount Offers at the Footer

At the bottom of your page, try putting special offers for the customers who seem interested in the topic in exchange for their emails.

4- Lead Magnets and Giveaways

You can basically manipulate the visitors by giving them gifts so they would feel like they should payback. To do so, you can offer lead magnets or hold giveaways in exchange for their email addresses. Lead magnets can be videos, written reports, information access, or monetary stuff like coupons or discounts.

Lead magnets work greatly for B2B and B2C customers looking for information. Thus, lead magnets such as free white papers and reports work well for them. A recent study shows that 46% of marketers use embedded forms offering lead magnets.

5- Sweepstakes or Promotions

The chance of winning excites everybody. Thus, sweepstakes and valuable offers work well to make them opt-in. Be sure to provide disclosure fully and use a double opt-in.

6- Trade Shows and Networking Events

 Face-to-face trade shows and networking still work great to collect emails from viable B2B customers, although they’ve gone virtual. Business card scanning can be used to collect information in in-person meetings. There are also some other benefits to event marketing that can ignite your brand lead collection process.

7- Refer-A-Friend Programs

Using a friend or loyalty program can work excellently too. Referral marketing campaigns stimulate word of mouth and make people opt-in. Giving something of value to both parties can be used. For instance, if the customer brings another one, you can give both a $50 voucher.

8- Paid Ads on Facebook

Paying to Facebook is a fast and effective way to increase the number of your subscribers. To create an email list with the help of ads, you need a landing page with offers and a good CTA. Monetary incentives, how-to types of videos, and eBooks can be one of them.

Once you collect email addresses, you should follow up by email afterward.

Email Segmentation Best Practices

Segmentation and timing are two factors to remember in email marketing. Klaviyo’s email marketing platform eases segmenting the lists and creating various email sequences, including:

Welcome series

Post-Purchase Upsells

Abandoned cart

Holiday and Special Promos

Klaviyo also uses an original method called predictive analytics. They predict the cost and time of the customer’s next purchase. It is surprisingly accurate and allows you to send suitable messages with precise timing.

Identify Your Audience

Whether you need to set up a store and emails for the first time or just need some improvement, you should at least test drive Klaviyo. If you get stuck at any point or need some advice, just let us know about it.