Why should you send abandoned cart emails?

The importance of eCommerce was understood better during the period of the pandemic. Not knowing how to start eCommerce is the cause of hesitation that people want to enter the sector.

In this article, rather than why you should enter the sector, I will explain to you a new way that is introduced in order to increase the efficiency of eCommerce sales.

Abandoned cart products

An abandoned cart is an indispensable aspect of eCommerce. It is so important that the potential loss caused because the lack of abandoned carts is estimated at 69%. There can be a number of reasons behind these types of acts. Overpricing, finding the same cheaper on another website, forgetting to finish the buying steps, or adding the shipping fee are the main ones known.

In this situation, our aim is to make the customers remember their carts are abandoned and increase the sale possibility.

Did you read my article about 4 key points that will increase your e-commerce sales?

Abandoned cart emails

Don’t forget to send automated abandoned cart e-mails to the people that were not able to finish their purchase because of the reasons mentioned above. The statistics that I will share with you below are going to show you the importance of this. 

45% of abandoned cart e-mails are read by customers. Half of them are going to click the link shared, and eventually, about half of them are going to finish the purchase. This type of transformation opportunity is something that no one will want to miss.

What can you do to increase sales?

I’ve told you the reasons behind abandoned carts. You can offer extras to your potential customers in order to make them buy your products. For instance, you can offer a 10% discount if they purchase their abandoned cart products in 3 hours. You should use appealing incentives to make them visit your website and finally purchase your products.

If you want to see an example of this scenario, you can visit the website thebullscraft.com. When you add something to your carts and enter your e-mail, the process starts. The system will send you an abandoned cart e-mail within 1 hour. And if you don’t finish your purchase, special discounts will be offered to you.

The process is like this in the simplest way possible. I will continue giving you pieces of advice on e-commerce. If you want to increase your sales with the help of these systems, you can reach me through my mail address [email protected]

Thank you for your time.